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Rolling hills, lush plants, vibrant retail centers and beautiful homes all contribute to make the inland North County a special place. Established, yet rural, the character and charm of the many communities here are counterbalanced by a hunger for culture and education. El Camino Real (“The King’s Road”) is a key north-south road just east of Interstate 5. Over a twenty-mile stretch, you will observe both past and future. At the Batiquitos Lagoon, you will see rare birds and marshland for miles. Across the street, a family sells locally grown strawberries. Driving north, you will glimpse the neighborhoods and amenities. There is the world-famous La Costa Spa and Resort on the right. On your left, you will pass the equally stunning Four Seasons Aviara. Wide streets lead you into the gentle hills of Spanish-style neighborhoods. In Encinitas, a two-mile stretch boasts an unusually strong retail and professional corridor. But then, Rancho Santa Fe is just a few minutes away. Further north, you will find understated industrial parks near the Carlsbad Airport. Here is where San Diego’s golf club manufacturing businesses are located. Legoland is just around the corner. Turing onto the east-west Highway 78, you will see housing starts and major retailers amid the massive hills. Suddenly there is the new California State University at San Marcos! And the new professional and manufacturing center in Vista. Continuing north onto Interstate 15, bucolic hills hide the affluent, rural communities of Valley Center, Lawrence Welk Village and Fallbroook. Turning south, you will see the historic town of Escondido (“Hidden Valley”) and its new California Center for the Arts. Just south is the master-planned community of Rancho Bernardo, and then Poway (the city in the country), both known along with Rancho Penasquitos for the excellent Poway schools. Along the freeway, you will notice the corporate offices of Sony and Nokia. North County Inland residents can work in Orange County or Southwest Riverside County, yet they are close enough to commute to University City or Downtown San Diego. These many choices give the area a unique flavor that is all its own. With its population of 50,000 plus, Poway is a community which has maintained its traditional charm while keeping pace with the 21st century. Known locally as the “City in the Country,” this young city boasts a beautiful lake set in a 400 acre natural area, prestigious golfing communities, ecological reserves, and an ideal climate. Poway is a family-oriented community, with nationally recognized schools, low crime and an excellent range of housing options. The Poway Unified School District encompasses the neighboring San Diego communities of Rancho Bernardo, Sabre Springs, Carmel Mountain Ranch, 4S Ranch and most of Rancho Penasquitos. These sister communities intertwine with Poway and the area has outstanding recreation facilities and good proximity to shopping and a variety of work centers. Poway really has it all. Location The City of Poway lies in the coastal foothills 20 miles to the northeast of the City of San Diego, in San Diego County, southern California, and is located in what is known as the I-15 corridor. San Diego County is bounded by Mexico on the south, the Pacific Ocean on the west, the Laguna mountains and Anza-Borrego desert on the east, and Orange and Los Angeles Counties on the north. Geography/Terrain Poway has a total area of 39.3 square miles, of which 39.2 is land and 0.1 is water. It sits at an elevation of 503 feet, in an area of mountains and valleys. Poway has a lake, a creek and rich, fertile soil. The overall area is bordered by Mexico, the Pacific Ocean, the Anza-Borrego Desert and the Laguna Mountains. Poway is close enough to the coast to enjoy its cooling breezes, but far enough inland to avoid much of its fog. A newly opened route links the area to Del Mar on the coast, reachable in just a few minutes. Distance to 3 Closest Major Cities Jobs and Local Economy In the past Poway depended upon agriculture for its primary source of income, but now it is primarily a residential community for people working in and around the San Diego area. Some major employers in the immediate vicinity are the Poway Unified School District, GEICO Direct, First American Credco, Pomerado Hospital, HNR Framing, Hunter-Douglas, Neal Electric, SYSCO Foods, City of Poway, Nokia, and APW Solutions. Educational, health and social services account for approximately 20.0% of the local employment; light manufacturing provides 13.8%; professional, scientific, management, administrative, and waste management services provide 13.1%; and retail trade provides 11.9%. Poway maintains a low unemployment rate (4.4% in early 2006) and recent job growth was 2.98%. The average commute time to work places is 27.4 minutes. The median household income in Poway at this writing is $77,965 and the average per capita income is $31,972.
Housing Poway offers a wide range of housing prices and styles, with everything from small, modest homes to large and luxurious multi-million dollar estates. The real estate market in the Poway area is typically one of the strongest in the county. At this writing, homes in Poway range in price from $445,000 to $5,895,000. The average sales price for detached homes is $790,756 and for attached homes is $400,666. The overall median home price in the area is $583,000. Parks/Sports/Recreation/Golf Poway provides abundant parkland and recreational areas, including the Blue Sky Ecological Preserve, scenic Lake Poway, and approximately thirty hiking and horse riding trails. The Blue Sky Preserve provides sightings of rare and threatened plant and animal species. Poway is also a rated a Tree City U.S.A. Old Poway Park is a charming park with picnic facilities, and is home to the Poway-Midland Railroad steam train, the Heritage Museum, a blacksmith shop, and historic buildings. Poway’s Community Park includes an award-winning 1.75-acre fenced-in dog park and a swim center, as well as athletic fields, an auditorium, tennis courts, a basketball court and a senior center. Lake Poway Recreation Area centers around a 4-acre natural site, which provides fishing, boating, camping, picnicking, outdoor concerts, volleyball, softball and baseball, and even horse corrals. You can rent a paddleboat, take part in fishing derbies or enjoy a summer concert at the lake. The 400-acre Clyde E. Rexrode Wilderness Area surrounds Lake Poway and has many miles of trails, including a 3-mile loop around the lake, a 2.5-mile hike to Mount Woodson, and a 1-mile hike into the Blue Sky Ecological Preserve. Blue Sky has numerous hiking trails and nature programs. Goodan Ranch also has miles of trail where you can enjoy incredible views and abundant wildlife. For golf enthusiasts, Poway offers two challenging courses. The Maderas Golf Club has a semi-private 18-hole championship course which boasts Bent greens and Bermuda fairways. Stoneridge Country Club offers an18-hole private course with tree-lined fairways and an undulating back 9. Other courses within the Poway area are found at Oaks North, Bernardo Heights, the Rancho Bernardo Inn Golf Club, the Highland Ranch Golf Club and the Double Tree Black Mountain Ranch golf course. Special Attractions/Events Poway has many of its own festivities and special events. At Old Poway Park you can enjoy weekend train rides, a Saturday Farmers' Market, old-fashioned shops, and a museum. There is a Boardwalk Craft Market in the park on the first Saturday of every month. The spring and fall Street Fairs include 220 booths with arts and crafts, food, entertainment, and a special Kids’ Zone. Poway has a fine range of cultural activities for residents and visitors alike. The 800-seat state-of-the-art Poway Center for the Performing Arts, located on the campus of Poway High School, hosts the Professional Performance Series and provides excellent theatre, comedy, dance, concerts and family performances throughout the year. Poway enjoys a number of annual special events, such as Poway Days, which since 1962 has taken place every year in September, The festivities, spanning a little over two weeks, include a parade, Community Day, and the Poway Rodeo, which is one of the best in the country. Other local events include Music Festivals in the Park, Poway Dog Days, Family Focus Nights, Christmas in the Park, Train Song Festival, the Summer Concert Series and an Old-Fashioned Fourth of July. Interesting Facts/Historic Buildings and Places Poway began as a small farm community on the stage line that connected San Diego to the rapidly growing cities to the north. It grew slowly until developers began to create the planned communities of Rancho Bernardo and Rancho Penasquitos to its west. Fearing that Poway would lose its rural flavor, in 1980 residents of the area incorporated into a city, separated from San Diego, and adopted a slow-growth policy that has maintained Poway’s well-deserved title of “The City in the Country.” Poway was originally home to a local Native American tribe, the Diegueños, as indicated by local artifacts. In 1758, padres from the Mission San Diego de Alcala began raising cattle in the valley. The name "Paguay," from which Poway is derived, may mean “here, where the waters meet,” but is more often translated as “the two little valleys.” By 1887 there were approximately 800 people living and farming in Poway. In 1957, after the sewer system was completed, developers built housing tracts, and the area moved away from agriculture with the addition of small commercial businesses and shopping centers. Poway High School is the home of the Titans, and is renowned for its academic excellence. The school's marching band, the Emerald Brigade, frequently wins top honors in competitions and has marched on multiple occasions in the Rose Bowl Parade in Pasadena. The Poway High School Choir also competes nationally and has received top awards in Chicago, Illinois and Orlando, Florida. Poway High School is one of 4 high schools within the excellent Poway Unified School District, also incorporating Rancho Bernardo, Sabre Springs, Carmel Mountain Ranch, 4S Ranch and Rancho Penasquitos. Poway is the birthplace of: Drew Wahlroos, a NFL player for the St. Louis Rams; Alan Wiggins, a college basketball player for the San Francisco Dons – and one-time San Diego Padre; and Lindsay Taylor, a WNBA player for the Phoenix Mercury. See also Rancho Bernardo and Rancho Penasquitos descriptions.
Rancho Bernardo was the first Inland North County planned community and is a part of the City of San Diego. A unique community of approximately 65,000 residents, it has a mix of old and new and is nestled in a scenic valley, surrounded by majestic hills. The community offers a wealth of recreational and business opportunities, golf courses and first-class restaurants, as well as the top-notch schools within the Poway Unified School District, which are among the highest ranking in the state. Rancho Bernardo is a great place to live, work and play! Location Rancho Bernardo is a northeastern neighborhood of San Diego located in San Diego County, southern California. It is bordered by the city of Poway on the east, Carmel Mountain Ranch, Sabre Springs and Rancho Penasquitos on the south, Rancho Santa Fe and 4S Ranch on the west, and Escondido on the north. Geography/Terrain Rancho Bernardo is located within a valley built into hills, and has a terrain consisting of canyons and rolling hills. Lake Poway lies just to the south and Lake Hodges is on the northern edge. The community has easy access to the mountains, deserts and the Pacific Ocean. Distance to 3 Closest Major Cities Jobs and Local Economy Rancho Bernardo is home to a 685-acre business park which has as tenants many major financial and hi-tech companies such as Sony Electronics, Siemens, Northrop Grumman, BAE Systems, NCR Corporation, SAIC, Eastman Kodak Co. and Hewlett-Packard. It is one of the largest business parks in San Diego, employing approximately 50,000 workers. There are also town plazas and a busy main street, where such businesses can be found as financial services, insurance, attorneys, computer services, real estate, mortgage and escrow companies. Rancho Bernardo has had recent job growth of 2.98% and in early 2006 recorded an unemployment rate of 4.4%. The average commute time is 28.3 minutes. The median household income at this writing is $81,524 and the average per capita income is $38,037. Although a community of the City of San Diego, Rancho Bernardo has its own Town Council, as well as a volunteer advisory panel to the City’s Planning Board.
Housing The eastern side of Rancho Bernardo has two senior communities, lovely subdivisions, and golf courses. On the west side is a rapidly growing master planned community called 4S Ranch which has numerous new home tracts. Poway, on Rancho Bernardo’s south border, offers small, modest homes to multi-million dollar estates. Rancho Penasquitos, Sabre Springs and Carmel Mountain Ranch offer still more housing options. Each of the neighborhoods in Rancho Bernardo has its own recreation center, of which every neighborhood resident is a member. Amenities range from junior Olympic-sized swimming pools to meeting rooms, work out facilities, sports courts, and even in some cases woodshops and photo dark-rooms. The median price for a detached home in Rancho Bernardo early in 2006 was $794,000. At this writing, housing prices range from $246,500 to $4,695,000. Parks/Sports/Recreation/Golf Rancho Bernardo residents and visitors have easy recreational access to desert and mountain regions, as well as to beautiful Pacific Ocean beaches and waters. Hiking and fishing opportunities are available at both Lake Hodges and Lake Poway as well as at Lake Miramar a few miles further south and many other locations within the county. There are over 200 tennis courts in Rancho Bernardo, as well as playgrounds, ball fields, soccer fields and parks. Each community has organized team sports in every category. Blue Sky Ecological Reserve in Poway encompasses 700 acres with Lake Poway on the south, the Mt. Woodson open area on the east, and Lake Ramona on the north. The reserve offers a variety of challenging hikes, all leading to a sparkling, clear reservoir. There are an abundance of natural sights including many rare and threatened plant and animal species. The 3.8-mile Piedras Pintadas Trail begins at a trailhead just south of Lake Hodges. Rancho Bernardo has its own dog park, located at the southern most end of the Rancho Bernardo Community Park. This beautiful 2.66-acre area of the park is sectioned into three pens where dogs can run free. There are eight challenging and beautiful golf courses located in and around Rancho Bernardo. Oaks North Golf Course is a popular executive course; the Rancho Bernardo Golf Club has a private championship 18-hole course which is always in top condition. It has wide fairways, medium-sized greens, and water hazards on three holes. The Rancho Bernardo Inn is a 5-star luxurious resort, which was included in GOLF Magazine's 1996 list of "Silver Medal Resorts.” The Inn’s beautiful 18-hole course has fast greens and winds through a river valley. The Bernardo Heights golf course and the Maderas Golf Club and Stoneridge Country Club in Poway offer other excellent options, and there are numerous additional courses in the county which are just minutes away. Rancho Bernardo-Glassman Recreation Center offers a first-class facility for a wide variety of recreational activities. The center boasts an indoor gymnasium as well as a 38-acre park. The park area includes eight ball fields, two outdoor basketball courts, six tennis courts, lawn bowling areas, and a large gazebo. The community also has six community centers and a racquet club. The uniquely designed Rancho Bernardo library is completely computerized and an architectural landmark, as is the City of Poway public library. Special Attractions/Events Rancho Bernardo has a number of first rate stores and restaurants. The 5-star Rancho Bernardo Inn is famous for its superb cuisine as well as for its beautiful golf course. You can visit the Bernardo Winery to do some wine tasting, have a meal, or visit the village shops. Just north of Lake Hodges is North County Fair, one of the largest regional shopping malls in the County. The community celebrates with various festivities throughout the year. The Annual Salute the Military Golf Tournament is held at Miramar Memorial Golf Course. In June, you can enjoy the lively RB Alive! Expo, which draws over 35,000 participants to the heart of the community every summer. The event boasts 350 exhibits, featuring the community’s crafters, health care providers, businesses, service clubs, and churches. The RB Fall Festival at 4S Ranch includes live entertainment, health screenings, Kiddieland, a “Strut Your Mutt” Contest, and the Diamond Dig. You can browse the booths and enjoy international cuisine as well as participating in all the other fun activities. The annual Spirit of the Fourth celebration is an all-day event that begins in the morning with booths and games in Webb Park and continues with a parade in the afternoon and a fireworks show in the evening. There is also the nearby Carmel Mountain Ranch Fall Festival, with approximately 300 booths displaying a variety of arts and crafts - and Poway Days, which has festivities spanning a little over two weeks, including a parade and one of the best rodeos in the country. Other not-to-be-missed special events are the annual Art, Wine, and Food Festival, and the Fiesta de los Peñasquitos Street Fair. There is also the annual Poway Street Fair, as well as numerous other events which take place in the Rancho Bernardo area. Interesting Facts/Historic Buildings and Places Rancho Bernardo had its origin in 1789 as a land grant of 17,763 acres from the King of Spain. During that time the area was called "La Canada de San Bernardo", and the population consisted of a rather explosive combination of indigenous Native Americans and ranchers. The first recorded land owner of San Bernardo was an English sea captain whose name was Joseph Sevenoaks. After becoming a Mexican citizen, Sevenoaks married Maria Antonia Alvarado and changed his name to Don Jose Francisco Snook. He used the land as a working cattle ranch. After his death, the land changed hands several times, often being divided into smaller lots. John and Laurence Daley purchased the land for cattle grazing. In 1961, the Daleys and W.R. Hawn and Harry L. Summers established Rancho Bernardo, Inc. Community developers later purchased the corporation and began developing the land, which has since become one of the select communities in the nation. The San Diego community of Rancho Penasquitos is located in San Diego County, southern California, just west of the city of Poway and immediately south of Rancho Bernardo, another community of San Diego. Its other close neighbors include Sabre Springs, Carmel Mountain Ranch and the fast growing 4S Ranch, all served by the well regarded Poway Unified School District. Scripps Ranch lies on its eastern border, and downtown San Diego is about 15 miles to the east of Rancho Penasquitos. With the opening of the new 56 highway, also known as the Ted Williams highway, the coast of Del Mar – just 15 miles to the west of the community - is within easy reach, as are the work centers of Sorrento Valley and the University of California. Scripps Ranch is a community of San Diego known for its woodsy older neighborhoods nestled under canopies of Eucalyptus trees and cedars of Lebanon. In recent years the area has expanded into newer, affluent neighborhoods and the current population including Scripps Ranch Villages is over 30,000. Just off Interstate 15 and within a comparatively easy commute of downtown San Diego, the community is bounded by the city of Poway and the Miramar Air Station on the east and south and a deep ravine on the north which gives it a secluded feel. Escondido (the name means “Hidden Valley”) is a sprawling community of over 140,000 residents and many diverse neighborhoods, the fourth most populous city in San Diego County. Once a farm hamlet, Escondido was incorporated in 1888 and has grown from about 5,000 people 60 years ago to the unique community it is today with a wide diversity of inhabitants on all parts of the economic scale. Along with varied residential housing areas, here is also found a mix of agriculture, industrial and high tech firms, and recreational centers and parks. The city is bounded along the I-15 corridor to the south by the community of Rancho Bernardo and Lake Hodges, and to the northeast lies San Marcos. Escondido is served by the Escondido Union Elementary district and the Escondido Union High School district. San Marcos lies to the west of Escondido and is bordered by Vista and Carlsbad to its west. A fast growing city of over 73,000 residents, San Marcos is home to California State University at San Marcos as well as Palomar Community College. The community is served by the San Marcos Unified School District and its appeal to young families is due in part to the area’s comparative affordability. It has is a mixture of old and new buildings, mobile parks and some commercial firms and light industry, but there are many modern housing tracts away from the highway and the center of town and properties in neighborhoods with a country flavor can also be found. Situated only 7 miles inland and a city of contrasts, Vista is located west of San Marcos and just east of Carlsbad on the coast. It has over 94,000 inhabitants and enjoys one of the best climates the county has to offer. Because of its ideal location, the city is not impacted by the fog that can blanket coastal communities, yet Vista enjoys cooler temperatures in the summertime than further inland. The area is served by the Vista Unified School District. California State University at San Marcos is close by, as is Palomar Community College. Known as the “Avocado Capital of the World,” Fallbrook is an unincorporated rural community about 20 minutes north of Escondido and 60 miles from downtown San Diego. The population of Fallbrook is around 43,000, which encompasses all economic levels. The town has buildings dating from the 1800’s and antique and eclectic variety shops can be found on Main Street. The downtown area also has a number of art galleries, as well as old-fashioned store fronts, but Fallbrook is predominantly an agricultural area with its flower fields and nurseries as well as farms. Ramona is a peaceful rural town some 50 miles or so from downtown San Diego. With approximately 36,000 residents, it is bordered by Poway to the southwest and Escondido to the northwest, all three areas separated by hills and mountains. The mountain towns of Santa Ysabel and Julian, a historic gold mining town about 4,000 feet above sea level, are found off Highway 78 several miles to the north. Ramona lies in what is known as the Valley of the Sun and is spread out over an expansive area dotted with farms and horse ranches off its woodsy country roads, many of them without side-walks. The area is served by the Ramona Unified School District. Valley Center is a largely undeveloped area north of Escondido close to Interstate 15. Large private ranches and gated communities, together with orange groves and farms, dot the rolling hills surrounding the old-fashioned downtown. Including downtown, the population of the region numbers under 20,000, but Valley Center is attracting more residents lured by its country flavor. Two large Indian casinos have created new jobs and tourism, and other employment is found in Escondido and in the various job centers of North County. The long commute to San Diego can be arduous. The region is served by the Valley Center-Pauma Unified School District.
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